AW24
Fourteen months finding the right partner for the clothes we wanted to make next.
Outerwear, cargo pants, denim and knitwear were the categories we wanted to make next. Finding a manufacturer who could give them the care we put into Essentials took fourteen months.
We tested five manufacturers. When samples arrived from our AW24 partner in January, we felt we had found the right fit. Essentials and Cropped remain with our existing partner.
What we wanted to carry forward
Over the last two years, Essentials has grown beyond what we imagined. Your feedback on fit and quality matters to us, and we wanted to carry that standard into new categories.
The search had its challenges. We needed a partner who could work with different fabrics and construction; samples were where we began to see it come together.
Fitting AW24 and SS25
In August, we brought our latest AW24 and SS25 samples together for a fitting and feedback session. We still had a few minor adjustments to make to the silhouettes.
Films
Fitting and feedback for AW24 and SS25
The details we kept working on
Drop One brings cargo pants in two styles, both in heavy 100% cotton twill, alongside a grey mohair-blend sweatshirt, a fleeced Zip Hoodie and new outerwear.
We have been working on the mohair’s weight and drape, the way the cargos stack at the ankle and how the fleece holds a boxy silhouette.
Films
Behind the AW24 campaign
Sharing AW24
AW24 launches on 9 October 2024.
