Our purpose is to create enduring essentials that align with a minimalist approach to style. We believe in crafting pieces that are more than clothing—they’re investments in quality, purpose, and timeless design. Through thoughtful design and an uncompromising commitment to excellence, we aim to inspire a lifestyle defined by simplicity and intention.

At Destructive, we are driven by a desire to redefine the meaning of luxury in fashion. Each collection is a step toward a world where fewer, better choices replace overconsumption, and where clothing stands the test of time. We will continue refining, elevating, and building upon this vision without compromise.

At 19, I was captivated by streetwear but, like most teenagers, found my favourite brands out of reach. I wanted a wardrobe of well-made essentials that didn’t just look good but also embodied quality and purpose. Driven by an obsession for detail and an uncompromising stance on quality, I set out to create pieces that were not only high-quality but also aligned with a simpler, more intentional way of dressing.

After a year of research, supplier meetings, and sampling, I finally held the first “no-compromise” oversized hoodie. The quality far exceeded my expectations—and even that of some of my favourite brands. Friends began asking where it was from, eager to get one for themselves. Word spread quickly, with friends of friends requesting the same fit in different colours or asking if I’d designed other pieces. They shared my appreciation for a minimalist approach to style, valuing pieces that were timeless and versatile.

I wish I had taken more photos in those early days, but this image captures a special moment—me setting up the storage for the very first stock I received. It was in December 2016 that Destructive was officially launched, born from a desire to fill a gap in the market for timeless essentials that reflect a clean, minimalist lifestyle, built to last without compromise.

– Ben Franklin

At Destructive, the pursuit of better is woven into everything we do. Our vision for the future extends beyond just perfecting our products; it’s about building a brand that stands for quality, intention, and connection. Looking ahead, we’re focused on three guiding pillars: community, sustainability, and lifestyle.

Our community is at the heart of Destructive. You’ve been with us since the beginning, and now, more than ever, we’re dedicated to strengthening that bond. We want to bring you into the process, from gathering your insights on new designs to connecting in person at upcoming pop-up events. Your voice helps shape what Destructive becomes, and we’re excited to grow together.

Sustainability isn’t just a goal; it’s a responsibility we take seriously. We’re committed to creating pieces that last, standing as alternatives to fast fashion. From transitioning to fully recyclable packaging and adopting vegan alternatives for leather detailing to consolidating our production in Europe to reduce emissions, our efforts are just the beginning. Each step we take moves us closer to a future where quality and sustainability coexist.

Destructive began with the essentials—timeless pieces that form the foundation of any wardrobe. As we move forward, we’re expanding that vision, bringing in versatile pieces that meet the demands of every occasion. We want Destructive to be more than just clothing; we want it to embody a lifestyle of simplicity, quality, and purpose, offering everything you need to build a refined, intentional wardrobe.

The future of Destructive is about refining what we do best while embracing new opportunities to create lasting impact. Together, we’re not just building a brand—we’re building a movement toward a cleaner, more intentional approach to everyday essentials.