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18 August 2023

New Essential Aesthetics

Returning to Essential Aesthetics, with the team on set.

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Essential Aesthetics lookbook photograph

We’re adding new pieces to Essential Aesthetics, extending the graphic range we introduced in June.

We filmed the team shooting these additions the day before release.

Films

Shooting Essential Aesthetics

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Light-coloured Essential Aesthetics look
Alternate Essential Aesthetics outfit

Continuing Essential Aesthetics

We introduced Essential Aesthetics in June with plans to bring the graphic into more colours and styles. These additions continue that work.

Essential Aesthetics T-shirts on a rail during the shoot
More from the collection
Back to JournalNext: Flat White T-shirts