Portugal Essentials
The factory visits, sample checks and studio work behind our new Essentials.
For ten months, we’ve visited manufacturers and worked on samples to find the right partner for our Essentials. The collection is now made in Portugal.
At the factory
Moving production closer to home lets us visit our manufacturer monthly, discuss samples in person and carry out our own quality checks.
That contact has made a real difference to the fit and quality of Essentials. At the same time, we’ve been assessing a potential manufacturer for cargos, denim and outerwear. Moving Essentials to Portugal is part of a wider effort to find the right people to make the clothes we have in mind.
Films
Portugal manufacturer visit trailer
Getting the fabric and fit right
We’ve used 100% combed cotton for a soft touch while keeping the heavyweight feel and shape of Essentials. The T-shirts are 280gsm; the other pieces are 420gsm half-brushed cotton. Every piece is pre-shrunk and given an anti-pilling wash.
The new T-shirt has dropped shoulders and a slightly boxy body. We have also made the sweatpants more relaxed, following customer feedback, and improved the zip hoodies with two-way zip pulls.
Making the campaign
We planned, styled and shot the campaign ourselves.
The finished collection
Our new Essentials collection launches on 16 March 2023.
