The first Cropped collection
Taking our Essentials fits somewhere new, with prototypes made in-house.
You have been asking for new fits. We wanted to keep the relaxed, boxy feel of Essentials while giving the clothes a sharper shape, so we went back to the proportions.
We studied our existing fits and fabrics, sketched new shapes, and cut and sewed prototypes in-house. We checked the drape, seams and movement as we worked towards this first Cropped Collection.
Working through the samples
We have spent over six months shaping the collection. The loose, boxy feel still matters to us, even as the outline becomes cleaner and more structured.
The Cropped Hoodie and Cropped Zip Hoodie use 420gsm fabric; the Cropped T-shirt uses 280gsm. They sit alongside the 420gsm Relaxed Sweatpant in some of our best-selling colourways.
The collection launches on 19 April 2024.
Films
Preparing the Cropped Collection
Looking back at our first Cropped collection
